Brand Love Letter

I’ll put my thoughts about your brand in an actual letter.

Tell me about your business, what you want to achieve and where you think your brand could be doing more. I’ll look at your website alongside that context and handwrite my thoughts on how your value comes across and which questions deserve a closer look.

Written by me and sent through your letterbox, so you have something to come back to when you want to think it through.

Send me a brand love letter
An envelope sealed with a heart

Yes, a real fricken letter.

An envelope, a stamp and my actual handwriting. The postie’s involved and everything.

I like doing things differently, and I like what happens when I sit down to write to one person. It makes me slow down and think about what’s worth saying about your business and which questions might help you see it differently.

I’d like you to have something you can read over a brew, scribble on and bring to the next conversation you have about your brand.

Go on, write in the margins.

Sometimes a fresh pair of eyes helps you see what a customer sees.

When you are close to a business, it can be difficult to see what a new customer is being asked to understand. I’ll look at what your website communicates alongside the context you share, including who it seems to be for, how the offer fits together and which strengths need more explanation or evidence.

You will receive my observations and questions to take back into the business, giving you an outside perspective to think with.

Doodle: Kiki reading a website on his laptop with a magnifying glass, questions floating around him

What a letter might explore

Doodle: two people at a desk, one writing a letter with a heart and a question mark above it
  1. What someone is likely to understand about the business.
  2. Where your value feels convincing or difficult to see.
  3. How your services relate and where a customer would begin.
  4. Which claims need stronger evidence.
  5. What deserves a more considered conversation.
  1. 1 Your business
  2. 2 Your letterbox

Your business

Tell me about your business.

So I can get in touch if I need to clarify anything.
Tell me what you want the brand to help you achieve, what is happening now and what you want people to understand. A few sentences is plenty.

A few practical questions

Is this a complete brand strategy?

The letter offers my personal observations and questions, based on your website and the context you share. A full strategy engagement involves a different level of investigation and work together.

Will it be handwritten?

Yes. Written by me and sent through the post.

Can I use a business address?

Yes. Use a postal address where you are happy to receive the letter.

Do I need to book a call afterwards?

You can take the observations away and think them through. If you want to discuss the business further, we can have a conversation.